The annual Jewelry Collections catalog features fine and fashion jewelry categories as well as engagement and a limited selection of statement jewelry. It is sent to fine jewelry customers through direct mail. In new markets, the catalog is presented to customers during store opening events as an introduction to the brand.
To highlight the versatility of Tiffany jewelry, new pieces were mixed and matched with classic Tiffany designs to show the customer new ways to style their look. Still life images are shown alongside campaign photography that show model Doutzen Kroes in the looks. Call outs throughout the book educate customers about the design inspiration and Tiffany history behind selected pieces.
The catalog was published in 4 versions and 3 languages and distributed world-wide.
Selected spreads are shown from the 51 page catalog.
Catalog Concept, Graphic Design
& Art Direction
Priya Matta
Copy
Heather Haber
Still Photography
Carlton Davis
Campaign Creative Direction
Karen Silveira and Denise Velez
Campaign Photography
Peter Lindbergh