Visual merchandising to support the launch of Abundant Blowout All-Over Volumizing Spray across Aveda Experience Centers and Salons.
Visual Merchandising ranged from 36” x 48” jumbo posters to 24” x 28” floor posters to 3” x 8” pricing easels.
Layouts not shown in proportion to each other. A selection of the 23 versions are shown here.
Campaign was adapted by Aveda regions worldwide.
Graphic Design
Priya Matta
Campaign Creative Direction & Art Direction
Kim Ho, Catherine Hong, Alea Abdou