A holiday advent calendar gift was designed and sent to Aveda Artists as a special holiday gift. The recyclable paperboard box was comprised of custom sized drawers for each of the 12 gifts with gold foil detailing and a detachable magnetic closure. The design was inspired by the 2024 Holiday brand collaboration with fashion designer Joseph Altuzarra and featured illustrations that appeared on special gift packaging designed for the season.
Artists posted video content through the 12 Days of Aveda showcasing various product lines from the box as well as special treats we designed just for them such as enameled bag charms.
Concept & Design
Priya Matta
Production
Lanning-Smith