Art direction and graphic design for the Salon Execution Guide, a quarterly publication sent to Aveda salons that educates salon owners on how to execute the launch of new products and services.
Salon owners use these guides to set up their retail shelves, educate their staff on new product releases and usage and give insight into events and promotions happening with the brand during the quarter. They also can scan various QR codes throughout the guides to be connected to even more resources and video content for them to use in their independently run salons.
Selected spreads from various guides from July 2025 to July 2026. This guide’s design is now templated for future quarters.
Concept, Art Direction & Graphic Design
Priya Matta
Campaign Direction
Kim Ho, Catherine Hong, Carrie Lam